Mexican Culture and Traditions: Wixárika Art and Tequila Craftsmanship

Tradition and beauty in every bottle of TAU Tequila

TAU Culture

Chaquira

Mexican culture and traditions come alive in our collectible tequila bottles, decorated with Wixárika chaquira art. Discover the deep respect and pride behind these cultural symbols.

Pride

At TAU Tequila, we take pride in showcasing one of the living, thriving cultures in our country: the Wixárika.

Tradition

We do this with deep respect for their customs, beliefs, and traditions. We are honored that the Wixárika artisans decorate our collectible bottles with chaquira art.

Expresión

This is a beautiful, delicate craft where they express their culture, highlighting their talents and elevating our brand.

The Wixárika culture creates art with chaquira.

Reposado

The mastery of artisans

Blanco

Cultural heritage

Añejo

Art and tradition

The Birth of the Sun God

In ancient times, people lived in darkness with no distinction between day and night. Great-Grandmother Nakawé called for an assembly to find a solution. A young orphan, the son of the Earth Goddess, volunteered to transform into the Sun through self-sacrifice. Despite his mother’s pleas, the young man threw himself into the fire and was reborn as Father Sun at the Cerro Quemado in Wirikúta, forever illuminating the world.

TAU means god or sun

The eagle, corn, peyote, and deer descend from the Sun, TAU. For the Wixárika, TAU means both god and sun. The Sun is considered the divine eye that connects the gods with Earth.
People respond to this gaze by painting their faces in the color of the Sun, embroidering circles on their clothing, or opening windows in their homes, seeking a reciprocal and horizontal communication.

The Sacred Elements of Wixárika Culture

The Region of the Wixárika Culture in Mexico

Inspired by the ancestral Wixárika culture, we created TAU TEQUILA. These communities are located in northern Jalisco, Nayarit, San Luis Potosí, and Durango.

The Four Ceremonial Centers of the Wixárika Culture

The Wixárika have four ceremonial centers, and when connected by straight lines, they form the “Eye of God.” It is believed that inside the Eye of God lie the Wixárika communities. These ceremonial centers are located as follows:

North

To the north, atop the Cerro Gordo, Huaxa Manaká, in Pueblo Nuevo, Durango.

South

To the south, on Scorpion Island, Xapa Wiyemeta, in Chapala, Jalisco.

East

To the east, in the San Blas sea, on King Island, Tatéi Haramara, in Nayarit.

West

To the west, on the Cerro Quemado, Wirikuta, in San Luis Potosí.

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