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Cultural Heritage
We are a Mexican company that respects our culture and traditions. Our TAU Tequila introduces the world to the Wixárika culture and the love for quality tequila.
Our Roots
Our journey into tequila knowledge began over 20 years ago, in the rich lands of the Highlands of Jalisco, where agave grows under the TAU sun and legends came to life when we registered our TAU brand, linked to NOM1414.
Wixárika Inspiration
We are inspired by Wixárika art and culture. From the roots of the peyote to the sun that bathes the agaves, we honor the traditions and spirituality of our land.
Our Mission
To offer a unique and authentic tequila, to honor the identity of Mexico and Mexicans through tequila and its culture, and to be a top choice for consumers who appreciate pure, high-quality tequila with no additives.
Our Vision
To position TAU Tequila among the premium tequila brands of Mexico and the world, appealing to discerning and knowledgeable consumers. Anyone who holds or sees a bottle of TAU Tequila should immediately think of Mexico, quality, tradition, elegance, prestige, style, status, legality, and responsibility.
Our Commitment to Sustainability
Sustainability
We work with respect for the land that provides our resources, adopting sustainable practices that preserve the environment and promote biodiversity in the Highlands of Jalisco.
Our Ethics
We ensure that every stage of our tequila production aligns with ethical and sustainable principles.
Community
We support local communities by creating fair employment and fostering social and economic development in the region.
Legacy
We aspire to be a model of social responsibility in the industry, continuing to offer superior-quality tequila that reflects the rich cultural heritage of Mexico.
TAU Tequila New
Find news, events, and topics of interest.
How is Tequila Made by TAU
The Origins of TAU Tequila How Is Tequila Made? TAU Tequila is a brand born…
Additive Free Tequila
The Use of Additives in Tequila Additive Free Tequila production, whether with or without additives,…
History of Tequila in México
The history of tequila is deeply intertwined with the agave plant, a sacred symbol for…
Raise Your Glass & Let’s Toast
We invite you to raise your glass and toast to our rich cultural heritage and the flavor of our TAU tequila. Cheers!